RAGHU RAM MEDA
Architecting & Building the Solutions for Products, Projects, Services and End Customer Experiences for Enterprises in Telecom, Media & Broadcast domains;
Building Association with Industry and Driving Thought Leadership Visionary in Technology & Domain;
Creating Strategies for Solutions, Services, Products and Projects of Enterprises;
Defining the Value Streams and Transformation Roadmaps;
Assiting the Leadership Governance for Delivery, FinOps, Secuirty, Regulations, Business KPIs and Evolution;
Solutioning for Pre-Sales Business Development;
Learning & Practicing the new Domain and Technology advancements for Innovation
PRINCIPAL ENTERPRISE SOLUTIONS ARCHITECT
PRE-SALES SOLUTIONING
THOUGHT LEADERSHIP
DOMAIN & TECHNOLOGY CONSULTING
MANAGER & CROSS-FUNCTIONAL TEAM LEADERSHIP
LEADERSHIP GOVERNANCE ASSISTANCE
STRATEGY DESIGN & PRODUCT SOLUTIONS
SYSTEMS & SOLUTION DESIGN
About Me
Delivered Award Winning E2E Architectures
I was one of the lead end-to-end solution architects to design the Content Discovery & Management Platform for IPTV Digital Service that has won the award of Best Content Discovery Service in Global TV Connect Industry Awards for one of the largest UK Telco & Media Client
Architecting the Transformation (Business & Technology) for Enterprises
I have led the End-to-End Architecture for various Transformation projects that are driven by Business and as well as Technology strategy of DVB-C Broadcasting to adopt Hybrid Cloud and SaaS solutions for a Merger & Acquisition project of a European Broadcaster.
I have advised the Industry Standard Enterprise Architecture mapping for a budding UK Telecom Fully Fiber Company.
I am providing End-to-end Architecture consultancy for creating Business Cases and Solution Proposals for Cloud Transformation of IT estates of
I am also practicing the Enterprise Architecture for Telecom Service Providers to create new Digital Products and Services beyond Connectivity by leveraging the cross-domain ecosystems for B2B and B2B2X segments
Community Builder & Industry Association
I am an Active Member collaborating with other industry experts in AWS Community Builder’s Network & Content Delivery Charter. I am a member of 5G Media Action Group (5G MAG) where I am collaborating with other industry TV experts in creating the reference architecture and tools for building media applications with 5G. I was also part of the tmforum’s Connectivity-as-a-Service project charter where I worked with other industry experts in defining the tmform OpenAPIs for CaaS
Enabling Business Growth & Transformation
Provided the Solutioning for Sales/Presales Deals and as well as created Proactive Leads that generated the overall new Business Development worth $10 Million for my current company in last 5 years
I am driving the Strategic Value Creation through Thought Leadership & Consulting for Business Transformation
Practicing Innovation
I won The Hustlers Award in Google Techstars Startup Incubation for a weekend ideation of a FinTech Product.
I have also built a Consumer IoT Product Prototype for Covid Distance Alarm usecase as part of Telangana State Government Incubation Program (T-HUB & T-Works)
Technology & Domain Advisory
I am the Subject Matter Expert in the core team of the Telecom Industry Vertical that successfully facilitated my current company to achieve the Leader position in the Gartner Magic Quadrant of IT Services in Telecom Domain.
Helping customers with professional services and consultancy in Media & Broadcast and Telecom domains for Digital Transformation.
Author
I am publishing various Articles related different Technologies (eg. Cloud, Edge Computing, IoT, etc) and Domains (eg. 5G, IPTV, Broadcasting, Networks, etc). Some of the articles have created impact with more than 70 views along with active interactions
Conference Speaker
I presented a Speaker session in Global 5G Evolution Industry Conference for a topic on ‘Edge to Cloud Continuum’.
I conduct presentations, roadshows and workshops with stakeholders on regular basis as part of solutions and consulting
I conduct Podcast sessions, Community Knowledge Sessions with SMEs, Client Stakeholders and Partners
Digital Transformation & Value to Customers
I have designed and built the different applications that enabled Digital Transformation in Media & Broadcast domain and Telecom domain covering a broad range of products, solutions and services in B2C and B2B segments using various digital technologies. Those solutions have improved End Customer Experience more than 60%, improved System Reliability and Performance Efficiency of the applications by 80%, reduced the Cost of Ownership for some applications by 30%, Improved Speed to Market for some Applications by 70% and enabled Client Satisfaction Index for my company more than 90% consistently
Team Leadership & Mentoring
I have led the teams for Technology, Architecture, Design Management and Technical Subjects.
I have mentored and groomed more than 30 people directly in my previous and current company so far who have been transformed and excelled in different career paths and journeys.
I have done team appraisals, executed learning & upskilling plans, team building initiatives, 1-1 mentoring, enabling the individuals with autonomy and growth orientation in the teams, supporting the senior leadership in executing the growth & transformation agenda, etc
Continuous Upskilling
I am learning and practicing different domain and technology fields such as 5G, Private Networks, NFV, SDN, Cross Domain Capabilities, IoT, Edge Computing (MEC), Multi Cloud Management, Cloud Economics and AI (Computer Vision).
I participate in Hackathons and Challenges to compete and as well as put the learning into practice. Recently, I have participated in different challenges and Hackathons such as TCS AI Khosh, BT Challenge Cup, TCS Innovista where I have successfully completed till quarter finals and semi finals stages respectively.
Driving Knowledge Growth
I am leading and driving the Community of Knowledge Platform within the business group of my current company where I am hosting Podcasts & Knowledge Sharing Sessions with SMEs from partners, clients and internal teams; creating the various Knowledge Assets Repo with the community members for reuse and replicate; supporting the Talent & Innovation Acceleration; creating and defining the strategy for Technology & Domain capabilities, etc
EXPERIENCE
I am a Principal Enterprise Solutions Architect and a Thought-Leader driving the Digital Transformation for Client Enterprises & my Company (End-to-end Solution Architecture, System Integration Architecture, Enterprise Architecture, Application Architecture, Technology & Domain Advisory, App & Platform Modernizations, Cloud Transformation and Business Cases for Executives) aligned to organization Strategy, Roadmap and Business Objectives for creating Digital Products and Services along with great End Customer Experiences.
Overall, I have 21 years of outstanding experience in Media & Broadcast and Telecom domains. I have performed various functions such as End-to-end Architecture, Solution Architecture, Design & Development, Agile Squads Product Owner, Agile Squads Scrum Master, Project Management, DevOps CI/CD Engineering, Professional Services, Presales Solutioning & Consulting and Community Building. I have executed various Client engagements in UK & Europe regions across Media & Entertainment, Telecom and Manufacturing domains. I have experience in different technologies such as Cloud Computing, Distributed Systems, RDBMS & NoSQL Databases, Microservices, Kubernetes, DevOps CI-CD, Enterprise Integrations, Data Engineering, AI Computer Vision, IoT, Data Privacy and Security. From the Domain perspective, I am a Specialist in IPTV & OTT, subject expert in Telecom BSS & OSS and Practitioner in Telecom Networks.
As part of my company group level leadership team, I am driving the Technology, Domain & Innovation Practice along with Community Building for growing the wider Knowledge Base. I engage with Partners, practice teams, industry accounts and horizontal service line units for technology initiatives, knowledge share & gain, architecture practice and strategizing the capabilities. I evangelize digital transformation, new technology aspects, architecture standards, Industry Trends, best practices, common solutions and end-to-end alignment as per the business value streams. I collaborate and provide solutioning [technical, domain & business] and guidance for the teams as part of projects or deals and proactive proposals to Clients.
I do Pre-sales Solutioning & Consulting with Clients for Business Development where I engage with the Heads and Leads of the Client Organizations to drive proactive mutual business opportunities, end customer outcomes and transformation initiatives to support growth for the Client organizations as well as my company. I enabled directly up to $10M business development for my previous company in the previous 5 years.
I do People Leadership where I am leading cross-functional teams and mentoring the people for their growth and career aspects. I manage the team appraisals, promotions and diversity and inclusion aspects.
I also contribute to the Project Management in terms of cost estimations, project planning, quarterly planning meetings, stakeholder engagement and traceability, requirements and product backlog management and Vendor facilitation.
I have various certifications and I am continuously upskilling myself in technology & domain fields. I have published whitepapers and different articles spanning across domain and technology subjects. I give tech talks and shows in industry communities as well. Occasionally, I also participate in incubation and hackathons to strive for Innovation. Currently, I am practicing Telco Cloud, 5G Core, 5G RAN, Edge Computing, Hybrid & Multi Cloud, Cross-Industry Domain Capabilities, IoT and AI/ML technology fields.
My Key Leadership Principles that I implement in practice always:
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Be Curious and Ready To Take Challenges
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Be Open, Transparent and Earn Trust
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Continuous Learning and Upgrade Skills to Raise the Bar
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Be Agile to deliver fast, small and frequent outcomes
EXPERIENCE TIMELINE
2023-Present
Principal Enterprise Architect, Consultant & Thought Leader
Technology Leadership & People Leadership
VIRTUSA CONSULTANIG & SERVICES, UK
Along with Client delivery role for Architecture, performing multiple responsibilities in this role such as Architecture & Solution Consultancy, Domain & Technology Advisory, Pre-sales Solutioning & Support for Business Development in Telecom and TV Domains. Leading the team of domain experts and consulting team. Contributing to the Project Management alongside Agile Squads Product Ownership and Scrum Leadership
2021-2022
TATA CONSULTANCY SERVICES LTD, INDIA
Segement Chief Architect, Thought Leader, Advsor, Strategic Consulting, Presale Solutioning
Technology Leadership
Performed multiple responsibilities in this role such as Enterprise Architecture, Thought Leader, Strategic Consulting and Presales Solutioning & Support for Business Development in Telecom and Media & Broadcast Domains. Performed as SME Advisor for Telecom and TV domains for UK & EU geography.
2019-2021
Enterprise Architect, Manager, Presales Solutioning and Technology Practitioner
Technology Leadership & People Leadership
TATA CONSULTANCY SERVICES LTD, UK & INDIA
Performed multiple responsibilities in this role such as Enterprise Architecture, Solution Architecture, Presales Solutioning & Support for Business Development, Solution Design Management, Cross Functional Team Leadership in Telecom & TV Domains
2017-2019
TATA CONSULTANCY SERVICES LTD, UK
Senior Solution Architect, Manager & Presales Support
Technology Expertise & People Leadership
Performed different cross functional responsibilities in this role such as Solution Architecture, Application & Infrastructure Architecture, DevSecOps CI/CD Engineer, Agile Product Owner, Acting Scrum Master along with Presales Solutioning & Support for Business Development in Telecom and TV Domains
2012-2017
Solution Architect
Technology Expertise
TATA CONSULTANCY SERVICES LTD, UK & INDIA
Performed responsibilities in this role such as Solution Architecture, Application & Infrastructure Architecture in TV domain
2009-2012
TATA CONSULTANCY SERVICES LTD, INDIA
System Designer & Engineer
Performed System Design and Software Engineering function in Telecom BSS & OSS domain
2004-2009
TATA CONSULTANCY SERVICES LTD, INDIA
System Engineer
Performed System Engineering function (Software Development, Test, Deployment and Operations Support) in Telecom BSS and Manufacturing domains
CLIENTS
DIRECT DELIVERY & PROFESSIONAL SERVICES ENGAGEMENT
(Media & Broadcast, Telecom and Manufacturing)
SME CONSULTANCY & PRE-SALES ENGAGEMENT
(Telecom and Media & Broadcast)
TESTIMONIALS
László Loboda
Vodafone Hungary
“Hi Raghu, you have a serious expertise/knowledge in this area and You used it during our common work in our critical M&A Transformation program. You delivered everything on time with high quality and as I saw You are very proactive, positive, helpful expert. If there were any problems in other areas (for example VFGroup) You were very flexible/helpful and helped the other teams, answered the questions quickly. So I give You 5 (outstanding) overall"
Zoltán Csontos
Vodafone Hungary
"I am very satisfied with Raghu’s outcomes, I could see his deep TV architect skills combined with maximal approach. I rarely give in any feedback the highest ranking but I think Outstanding rating is this case alone.Also seeing behind the technicality, e.g. business processes, operations, conceptuality and GDPR aspects was great. Thank you very much for your help Raghu and keep up"
Bhaumik Shieth
BT Digital Voice
“Raghu has definitely exceeded the expectation. He has been very robust, accurate, approachable and most importantly goes out of the way to help rest in the team. He never let us felt that he’s working from offshore as he has attended quite a few calls which were quite late for his time. He has (almost) single handedly manoeuvred e2e solution architecture activities. His detailed cost analysis for AWS usage was very much appreciated by AWS folks as well, which was key for project budget. Though his e2e solution architecture comes to a logical end, his valuable support/insight continues till we go-live for Phase 1 and of course E2E soln for Ph2. Great to have him in a team.”
Dániel Koruhely
Vodafone Hungary
“Hi Raghu,
thanks for all the support and the proactive ideas and solutions, it was not an easy situation to create something for an interim period, still fully working, but you have successfully managed it!"
Ramakrishna Natarajan
Vodafone Hungary
"Hi Raghu, Firstly, many thanks for the exceptional work done by you in the Broadcast TV stream. Program Director has endless words of appreciation for you. Our program demonstrates “Quality over Quantity” is always the winner. The entire Professional Services Consulting was one lean and mean machine and your contribution in that was just remarkable! The Vodafone HU TV situation which you solved via consulting and the HBO GO solution was one of the most unique pieces of our program. Really kudos to you to implement it in full CI/CD with VFHU, it must have been quite a task to get all pieces of the puzzle to fall in place"
László Loboda
Vodafone Hungary
“Hi Raghu, I can say that I am more than fully satisfied with your performance in VF, LeGo. Your contribution was essential and great. HBOGO OTTSE delivery end-to-end. From architecture until delivery
(sometimes coding as well) being fully compliant to the internal platform processes. Your broad knowledge of IT and Technology, together with business acumen is very broad, extraordinary high. This was fully utilized in the HBO topic, I barely needed to help. Paying attention to really all aspects including GDPR, security, performance, alarming, operations, knowledge transfer, business and other topics was just great. I recognize also how hard is to move across some VFHU TD departments, with unreachable experts, here you managed/struggle also extraordinary well. Its also because of your great communication skills.”
AWARDS
PUBLICATIONS
1
Cloud Adoption of Cable Broadband & TV
Digital Transformation of Broadcasting & Media management and operations will be accelerated by Cloud Adoption so that Broadcasters can create new and effective digital entertainment experiences for the end customers with improved speed to market, staff productivity and accelerated innovation.
Cloud Economics for Migrations & Modernizations
In many cloud transformation business cases the overall cost reduction or optimization will be the primary business benefit that most companies will expect as a rational for the investment.
Whether it is Cloud Migration or Modernization, the estimation of Total Cost of Ownership (TCO), continuous monitoring, controlling and governance will have major significance in Cloud Transformation.
3
4
TV Channels Delivery over IP Broadband using Multicast ABR
A new industry standard specification called as Multicast ABR can be used to deliver the TV channels (Linear & Live) over end-to-end managed broadband networks. The new standard will enable the ISPs to build cost effective and scalable delivery solution for TV channels while meeting the required QoE for the Pay TV Services.
5
Automation of Network Services & Operations
CSPs have to develop solutions for automating the Network “Services” driven by Intents in addition to the automation of internal Network “Operations” (NetOps) driven by Policies so that the cloud like flexibility, cost optimization, efficiency and resiliency can be achieved end-to-end for delivering the digital connectivity services for B2B, B2B2X and B2C usecases based on 5G and other Network technologies.
6
Centralized Enterprise Network & Security Appliance Services
Typically, enterprises will have long term CapEx based long term licensing agreements with Network Appliance Vendors and hence, the obvious expectation would be to carry forward those licenses and continue use those tested and proved solutions for the traffic associated with the workloads that are moved to Cloud as well.
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INNOVATION
Telangana (India) Government T-Hub Startup Incubation - Covid Safety Distance Alarm
It’s a consumer IoT application developed from concept to final product based on the Idea originated from Junior School Child. It's a Wearable Device to alert the users when the safety distance from the other person is less than 2 meters.
AWS IoT User Group - Ambience Monitoring
This project deals with Sensors (DHT11), Cloud (AWS), IoT edge compute device (Raspberry Pi 3) and CI-CD for end-to-end application delivery. As part of this project room ambiance (temperature and humidity) has been measured using DHT11 sensor attached to Raspberry Pi 3
INDUSTRY ASSOCIATION
Active Community Collaboration with other AWS Experts in Network & Content Delivery charter
Participating in Idea Exchanges related to 5G technology transformation in Industry
Past Member - Collaboration with other Telco Experts as part of Connectivity-as-a-Service member project
Active Member of IASA Global Chief Architect Forum
SKILLS
Domain Expert
IPTV & OTT, DVB-C, Telecom BSS & OSS
Domain Practice
Telecom Networks [ETSI MANO, TMF ODA, TMF OpenAPIs, MEF LSO APIs, NFV, SDN], 5G [Open RAN, Converged Core & Access], Media & Broadcast Operations in Cloud, Cross Industry Usecases & Applications [Manufacturing, Retail and FinTech]
Business Expert
Thought Leadership, Presales Solutioning, Strategic Consulting, Technology & Domain Advisory
Leadership Expert
Cross Functional Team Lead, Mentoring, Talent Strategy, Performance Appraisals
Technology Specialist
Cloud [AWS], Microservices, Kafka, NoSQL - Couchbase, RDBMS - Oracle DB, APIfication [Apigee], Data Engineering, Enterprise Integrations, Webservices
Technology Expert
RedHat Openshift, MicroK8S, Docker, Grafana, Prometheus, Terraform, DevSecOps CI/CD [Jira, Confluence, Nexus, Jenkins, Bamboo, Git, JFrog, CA Atomic] Splunk, Swagger, Data Lakes, SSO, Enterprise Integrations, Java, Springboot, Python
Technology Practice
IoT [RaspberryPi, AWS IoT, Sensors], AI [Computer Vision, TinyML], Edge Computing [MEC], Multi Cloud Management, Media Management [AWS Media Services]
CERTIFICATIONS
EDUCATION
2002-2004
Master's Degree
NATIONAL INSTITUTE OF TECHNOLOGY
WARANGAL, INDIA
Mater of Technology in Computer Integrated Manufacturing
1998 - 2002
JAWAHARLAL NEHRU TECHNOLOGY UNIVERSITY
HYDERABAD, INDIA
Bachelor's Degree
Bachelor of Technology in Mechanical Engineering